· Our Story ·

Tied by hand,

blessed by smoke,

carried by the wind.

Coven Sage is a slow-craft house gathering sacred botanicals from the Himalayas and the high deserts of California — woven into rituals that have travelled with humankind for millennia.

The Origin

From a grandmother's courtyard to the rooftop of the world.

“She told me smoke is older than language. It is the way the earth speaks back to the sky.”

Coven Sage began in a small Rajasthani village, with bundles of dried sage tied in cotton thread and lit each evening at dusk. Years later, that ritual carried us north — to the cedar forests of Kullu, the meadows of Spiti, the river valleys of Uttarakhand — in search of the wild sage our family had only ever read about in old palm-leaf manuscripts.

What we found was not a crop, but a conversation: a centuries-old relationship between Himalayan villagers and the plants that surround them. We chose to listen, slowly, and to build a workshop around their rhythm — not ours.

“She told me smoke is older than language. It is the way the earth speaks back to the sky.”

BLISSFUL BAMBOO

What We Stand For

Four promises, kept in every bundle.

Wild Origin

Sage, herbs and resins gathered by hand from the high meadows of the Indian Himalayas.

Hand-Tied

Every bundle is wound in small batches by artisans who learnt the craft from their grandmothers.

Wildcrafted

No pesticides, no monoculture. Only what the mountain offers, in the season it offers it.

Sacred Use

Each smudge is blessed before it leaves the workshop — a ritual offered, not a product sold.

The Hands Behind

Eleven women. One mountain. A workshop that breathes.

Our atelier in the Kullu foothills is staffed entirely by local women — many of whom learnt to wildcraft from their mothers and grandmothers. We pay above fair-trade wages, set our own hours around harvest seasons, and keep our batches deliberately small.

Slow is not a marketing word here. It is the only way the work can be done well.

11

Artisans

2,800m

Harvest altitude

35+

Variants

A Slow Chronology

A few moments worth marking.

1987

A grandmother's bundle

Founder’s grandmother ties her first sage bundle in a Rajasthani courtyard, scenting the family’s prayers.

01 / 04

2014

The first journey north

We trek the Kullu valley in search of wild Himalayan sage growing above 2,800 metres.

02 / 04

2019

The atelier opens

A small workshop in the foothills employs eleven women artisans, all paid above fair-trade wages.

03 / 04

2024

Thirty-five rituals

The collection grows to 35 variants — rose, tulsi, palo santo, jatamansi, dragon’s blood and more.

04 / 04

Carry the Ritual Home

Loved across forty countries.

Each bundle ships from our atelier wrapped in handmade paper, with a small note from the artisan who tied it.